Philippe Starck, bold shapes and vivid colours – what else could we ask for from a furniture collection? Full customisation – the holy grail of today’s interiors market, cherishing our individualism and love of bespoke.
TOG ticks all of the boxes – it’s a collaborative furniture project ‘All Creators TOGether’, which launched exclusively in Heal’s Tottenham Court Road as part of the London Design Festival, and the unveiling of the store’s new Designer Furniture floor.
Philippe Starck, Ambroise Maggiar and Nicola Rapetti are only some of the great designers who are part of the collaboration - its main ethos is to create a collaborative network between its designers and customers. All TOG pieces are fully customisable, like the Misa Joy chair – its backrest comprises of stretch elastic bands, which customers can buy in store and mix and match to their taste.
If we couldn’t get excited enough about all the customisation options, it has to be said that the ‘naked’ pieces are design icons in the making. Available on Heal’s website to buy online, they have striking, contemporary shapes, come in vibrant colours and sometimes are even playful, like the Os Hen Bench by Dai Sugasawa or children’s Castable table and stool set by Ambroise Maggiar.
And if our praises are not enough, simply search Twitter for #toglondon and you’ll see that the whole industry is falling in love with this new design collaboration.