Decorum Loves: TOG

Philippe Starck, bold shapes and vivid colours – what else could we ask for from a furniture collection? Full customisation – the holy grail of today’s interiors market, cherishing our individualism and love of bespoke.

TOG ticks all of the boxes – it’s a collaborative furniture project ‘All Creators TOGether’, which launched exclusively in Heal’s Tottenham Court Road as part of the London Design Festival, and the unveiling of the store’s new Designer Furniture floor.


Philippe Starck, Ambroise Maggiar and Nicola Rapetti are only some of the great designers who are part of the collaboration - its main ethos is to create a collaborative network between its designers and customers. All TOG pieces are fully customisable, like the Misa Joy chair – its backrest comprises of stretch elastic bands, which customers can buy in store and mix and match to their taste.




If we couldn’t get excited enough about all the customisation options, it has to be said that the ‘naked’ pieces are design icons in the making. Available on Heal’s website to buy online, they have striking, contemporary shapes, come in vibrant colours and sometimes are even playful, like the Os Hen Bench by Dai Sugasawa or children’s Castable table and stool set by Ambroise Maggiar.

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And if our praises are not enough, simply search Twitter for #toglondon and you’ll see that the whole industry is falling in love with this new design collaboration.


Decorum Explores: London Design Festival

London Design Festival 2014 begins tomorrow, and we’re pretty excited about it. Made up of over 300 events and exhibitions across the city, the festival is one of the world’s most important annual design events, and is not one to be missed. Of course, we’ll be there, and ahead of the event we’ve put together a list of the things we’re most looking forward to seeing…
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This collaboration - between designers Edward Barber and Jay Osgerby, and BMW – is exactly our taste. Memorable, quirky, and housed in the V&A’s Raphael Gallery. What more could we want? Daily Decorum London Design Week pussy cats Here at Decorum, cats are a big deal. Two of us have our own, and a third is taking her first tentative steps toward choosing a furry friend. It is understandable, then, that we are drawn to the Studio Job Pussy Cats at Carpenters Workshop Gallery. “Frozen by the alchemy of bronze,” the cats “form a range of fascinating black feline sculptures lit by a pair of fierce eyes.” We’re fans. london design festival daily decorum Any and all new developments from Timorous Beasties are guaranteed to pique our interest. This latest collection, showing at Sim Smith Gallery, is no exception. In a vibrant collaboration with artist Jonathan McCree, the popular brand are sharing three new collage themes – Birdsong, Gum Landscape and Toile. We love them all. Daily Decorum London Design Week habitat design reunion When we heard news of Habitat stores closing a few years back, we were very upset about it. When we found that they were still online, our sadness was lessened. We’ve been keeping an eye on the brand since, and the Design Reunion exhibition – put together to celebrate 50 year’s of Habitat – is high on our must see list. Daily Decorum London Design Week

Last but not least, we have the Create to Live workshop, which “explores the life of a designer-maker and the beauty of natural materials.” Intriguing…

Will you be attending London Design Festival this year?

Decorum Chats: April Russell

The lead up to Decorex International is well under way, and we can’t wait to spend time at the show. One of the events we’re most looking forward to is a seminar panel discussion with our client, interior designer April Russell. ‘The Art of Interiors’ will regard her prestigious Collector’s Townhouse, filled with international works of fine art (pictured) – and is a talk that promises to be very interesting!

In the build up to the talk, we caught up with April for a chat…

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Tell us a bit about your practice

April Russell: The Art of Interiors is an international design practice. We work in London, New York and Florida, and create beautiful, personalised interiors with a focus on exquisite artwork and truly bespoke pieces.

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You’re speaking at Decorex this year with a team of experts – what can we expect from your talk?

I am, and I can’t wait! I’ll be discussing the ‘Collector’s Townhouse’ – a project I worked on recently in Belgravia. I’ll be joined there by the entire team involved in transforming the property, from the client to the curator and all that is inbetween. This was a wonderful home to work on, as the residents have such a diverse and interesting collection of artwork. I loved every minute of the process, and couldn’t be more pleased with the result. At the talk we’ll take you through the entire journey we took to take a traditional – perhaps even old fashioned – home and transform it into the modern, stylish haven it is today.

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What are you most looking forward to seeing at Decorex?

Oh, everything! There are some wonderful exhibitors and the talk schedule is marvellous. If I had to choose, I’d say I’m looking forward to taking in the bespoke furnishings throughout the show. There are some fantastic designers attending this year, and I’m excited to see more of what is happening in the world of design. I think Amy Somerville, especially, will be a highlight. Her pieces are always breathtaking, and so elegant.

What are you working on at the moment?

We are just finishing work on a home in Florida, and have other projects in the pipeline. Watch this space!

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A member of our team is currently designing her new home – do you have any advice?

Always buy beautiful art that really speaks to you, and make sure you hang it in the right place – consider lighting, framing and surroundings. And of course, if in doubt, hire a professional!

Find out more about April’s discussion, and book tickets to attend>>

Decorum Explores: designjunction 2014

The fourth edition of the critically-acclaimed designjunction returns to the magnificent Sorting Office for its flagship London show. Spanning four enormous floors, the show will present more than 180 brands promoting design, retail and innovation.


A powerful line-up of leading global brands, smaller cutting-edge labels, more than 25 design-led pop-up shops, large-scale installations, a dedicated lightjunction show, on-site eateries, vibrant flash factories and a leading seminar programme will take over the impressive 120,000 sq ft industrial space.


We are looking forward to seeing Decorum favourite Richard Brendon (above), who will be launching new collections ‘Speck’ and ‘Blue Band’.


Bethan Gray, winner of the Best British Designer Award 2013, will be launching a new upholstery range, Ella – designed exclusively for British furniture maker WorkHouse. The range is manufactured entirely in the UK, which continues WorkHouse’s commitment to supporting local craftsmen.


Design favourites Republic of Fritz Hansen will also be showcasing two new products. The new table Analog, designed by the world-famous Spanish designer Jaime Hayon, and the reintroduction of the iconic Arne Jacobsen chair – The Drop.


A subsidiary of the main show, lightjunction offers a host of international lighting companies, as well as a glamorous basement bar and lounge – designed and created by leading lighting design consultancy, Foundry.

As always, there will be plenty to see and we’re looking forward to discovering the very best in up-and-coming designers from the UK and beyond!

designjunction runs from the 18-21 September.


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